Logo Design Process
What comes to mind when you are asked to name the worst logo you have ever seen? If you’re having trouble thinking of one, that’s not surprising.
Good logos stick. Bad ones don’t.
That’s what makes designing a logo different from designing other branding materials. Web banners, ads, and social media posts each have their own design objectives, but none are as focused on being remembered as a logo.
The Process
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1. Logo Design Questionnaire
Logo Design Questionnaire is a set of 14 questions that need to be filled out for us to kick start the brainstorming process. Your responses to the questions set the tone for the brand’s direction and is the first and foremost step in the journey of your brand.
2. Rough Versions
Most logos are monochromatic. Single colors are easier to coordinate with, and using only one color will simplify your brand’s other graphic design elements. Mono logos also can be reimagined in different colors for different purposes.
The more you can simplify your design, the better. Complex designs are harder to remember and less likely to stick in your customer’s heads.
3. Pick a font
- Combining Type and Icons
- Picking Up Best Font
- Picking Up Font weight and style
- Technical considerations
- Gain feedback
1. Logo Design Questionnaire
Logo Design Questionnaire is a set of 14 questions that need to be filled out for us to kick start the brainstorming process. Your responses to the questions set the tone for the brand’s direction and is the first and foremost step in the journey of your brand.
4. Using multiple colours
- Choosing colors that reflect your brand
2. Rough Versions
Most logos are monochromatic. Single colors are easier to coordinate with, and using only one color will simplify your brand’s other graphic design elements. Mono logos also can be reimagined in different colors for different purposes.
The more you can simplify your design, the better. Complex designs are harder to remember and less likely to stick in your customer’s heads.
3. Pick a font
- Combining Type and Icons
- Picking Up Best Font
- Picking Up Font weight and style
- Technical considerations
- Gain feedback
5. Get feedbacks & Polish your winning design
We took the Quality Feedback from My Master & colleague Designers, made the suggested
revisions, and finally, our polished logo was ready
6. Delivery
- Designed and built assets in the above- mentioned folder structure.
- Multiple versions of logo files for digital and print purposes
- Your colour variations folder will include the colour options available
4. Using multiple colours
Logo Design Questionnaire is a set of 14 questions that need to be filled out for us to kick start the brainstorming process. Your responses to the questions set the tone for the brand’s direction and is the first and foremost step in the journey of your brand.
5. Choose colors that reflect your brand
Most logos are monochromatic. Single colors are easier to coordinate with, and using only one color will simplify your brand’s other graphic design elements. Mono logos also can be reimagined in different colors for different purposes.
The more you can simplify your design, the better. Complex designs are harder to remember and less likely to stick in your customer’s heads.
6. Get feedback and Polish your winning design
Feedback is incredibly important to the creative process, because it’s the only method creators have of “testing” their ideas.
We can get feedback from nearly anyone, just make sure you’re not relying on a single person. It also helps if the people providing feedback are in your brand’s target demographic.
As we gather feedback, the strength of the designs will begin to become more apparent. You’ll notice parts of the design that might not be sticking like you thought they would. Meanwhile, aspects you didn’t give a second thought to will turn out to be widely successful. Feedback can surprise you.
7. Deliver
We took the feedback, made the suggested revisions, and finally, The polished logo was ready
Get Notified When We Post New Work!
Reach Us
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13005 Greenville Avenue,
California, TX 70240
+22 140 006 754
contact@divifinance.com